WHAT'S ON
Join us for a half-day gathering designed for thought-provoking reflections and discussions with industry leaders.
Join the dialogues
PANELLISTS
Hear from some of the best minds across design and technology.
Simon Dixon
DixonBaxi
Co-Founder
Yolanda Martin
Jigsaw
VP of Product Design
Thom Cowell
Accenture Song
UKI Design and Digital Products Head of Creative
Martin Dowson FRSA
Liminal Design Office
Managing Director
Alberta Soranzo
Elsevier
VP of Design, Experience and Research
Simon Gough
Redfront
Director
Ashton Snook
Vodafone
Head of Design & Research
Angelina Severino
Lebara
Group Design & UX Lead
Dr. Idrees Rasouli
Anglia Ruskin University
Associate Professor of Design and Urban Innovation
SEPTEMBER 18, 2026
The conditions around design are changing, and so are the ways in which designers contribute. As execution becomes faster and more accessible, this panel reflects on how the designer’s value is being redefined, recognised and experienced within organisations and what this shift may mean for designers at different stages of their practice.
IN CONVERSATION WITH
Simon Dixon
DixonBaxi
Co-Founder
Yolanda Martin
Jigsaw
VP of Product Design
Angelina Severino
Lebara
Group Design & UX Lead
More people can now participate directly in shaping design outcomes. This panel considers how that is changing the relationship between designers and the people they work alongside, from how ideas are expressed and decisions are made to how expertise and trust operate when the boundaries of practice become less distinct.
IN CONVERSATION WITH
Thom Cowell
Accenture Song
UKI Design and Digital Products Head of Creative
Martin Dowson FRSA
Liminal Design Office
Managing Director
Ashton Snook
Vodafone
Head of Design & Research
Design shapes more than products and experiences; it influences behaviours, systems and the conditions people encounter. This participatory session invites design leaders and attendees to reflect on the responsibility that comes with that influence, creating space for different experiences and perspectives to shape the discussion.
IN CONVERSATION WITH
Alberta Soranzo
Elsevier
VP of Design, Experience and Research
Simon Gough
Redfront
Director
Dr. Idrees Rasouli
Anglia Ruskin University
Associate Professor of Design and Urban Innovation
VENUE
Located in central London, the RSA House is easily accessible from across the city.
Locate the venue
Who is the event for?
Designers, design leaders, product and business professionals, researchers, strategists, educators, and others who work closely with design.
Can people outside design attend?
Yes. The event is also relevant to people who work closely with designers or influence design outcomes, including professionals across product, technology, research, business and organisational leadership.
Are the three sessions connected?
Yes. Each session explores a different dimension of how design is evolving. They can be attended independently, but together they offer a more complete view of the shifts affecting design practice.
Do I need to attend all three sessions?
No. Individual session tickets are available for those interested in a specific conversation. The Full Event Pass is better suited to attendees who want to follow the complete inquiry across value, collaboration and responsibility.
Will there be opportunities to ask questions?
Yes. The panel conversations will include space for audience questions, subject to the time available. The final session is designed to involve the audience more directly in the discussion.
Will the sessions be recorded or shared afterwards?
The event will be photographed and filmed. However, purchasing a ticket does not guarantee access to full session recordings. EPC may publish selected excerpts, summaries or resulting insights.
Can I transfer my ticket to someone else?
Ticket transfers require prior approval from EPC. Attendees should contact the team before the event rather than forwarding the ticket directly to another person.
Can passes be cancelled or refunded?
No. All pass purchases are final and non-refundable.
Who should I contact about something not answered here?
Attendees can contact the EPC team at mohit@extendedpack.com or sonam@extendedpack.com for registration, accessibility or event-related enquiries.