Simon Dixon

Simon has run creative agencies for over three decades. His conviction that great thinking and beautifully crafted design make the world a better place is undimmed. 

In 2001, Dixon founded DixonBaxi with his business partner Aporva Baxi. Together, they have a global reputation as leading creatives in branding and design, and are sought out by some of the world’s most forward-thinking companies to help them connect with and inspire their audiences.

DixonBaxi believes there has never been a greater need to future-proof brands in a world of rapid, constant change. They’re trusted by Netflix, F1, Audible, AC Milan, Roblox, TikTok, Delta and British Land. Companies intent on changing what’s expected.