Ashton Snook

Ashton Snook

Head of Design & Research

Vodafone

Ashton Snook is an award-winning design director working at the intersection of design, technology and product innovation.

He leads Vodafone Group’s design strategy, design engineering and UX research teams, shaping new products and the evolution of its global digital design language. His work also explores how AI is reshaping design practice, from the way teams create to how products are imagined and built.

Across a career spanning nearly 15 years, Ashton has helped shape products for Farfetch, Centrica, ASOS, Santander, FIFA and Virgin.